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What is a Vision Statement?

… continued

The vision statement is the WHERE question … Not so much where we are right now, but where we are going. Who we are becoming. A vision is the ideal picture in your mind, and in the minds of our group, about what our organization should look like.

A clear vision helps to empower our purpose. It shows the desired end result and so provides the motivation to work toward that goal.

A clear vision gives actual meaning to our mission. It gives us something to aim for, and helps us to see that target clearly as we strive to reach it.

A vision is the ideal. It’s the goal. It’s the dream.

And the consequences of not having a vision will not get us where we want to go.